Apple's best marketing are the product themselves. In fact, if you look at the money Apple spend on advertising, it pales in comparison to Samsung or even Micro

Apple's best marketing are the product themselves. In fact, if you look at the money Apple spend on advertising, it pales in comparison to Samsung or even Microsoft who constantly spend almost twice as much as Apple on Ads (from 2008-2012): http://i.imgur.com/VaVQnuH.jpg http://i.imgur.com/VaVQnuH.jpg