Think about this: If the email ended with something like "Sent from my iPhone", I would probably overlook certain spelling errors and assume that the mail was

Think about this: If the email ended with something like "Sent from my iPhone", I would probably overlook certain spelling errors and assume that the mail was a real message from a real person, not a form letter. The real goal, to make the message seem personal and trick the receiver into seeing it as a positive interaction, is surprisingly easy to achieve.