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Had the same thought, 'taht' would make me _less_ likely to buy.
by lanstein 17y ago
Had the same thought, 'taht' would make me _less_ likely to buy.
- bhousel 17y agoThink about this: If the email ended with something like "Sent from my iPhone", I would probably overlook certain spelling errors and assume that the mail was a real message from a real person, not a form letter. The real goal, to make the message seem personal and trick the receiver into seeing it as a positive interaction, is surprisingly easy to achieve.
- maxklein 17y agoYou sure about that? Imagine there are 6 or 7 vendors selling a component you need for your software. Most are sending you form replies. With one you are talking to a real person who emails you and answers your questions promptly, and speaks in a normal way and made a spelling mistake in his rush to email you, but otherwise spellt correctly. Would you not feel reassured that someone will fix your problems when you have them? Would that spelling mistake be so critical in your choice?
- codexon 17y agoWhile your theory makes sense, I wouldn't be surprised if it wasn't statistically significant.
- sjs 17y agoIt might be to me, but I can be somewhat pedantic. Professional correspondence should be just that: professional. It doesn't need to be rushed. Get rid of the red squiggly underlines. It's so easy to spot mistakes when typing on a computer that it seems extremely lazy not to correct them.
- lanstein 17y agoPositive. Max, you're selling developer tools, right? My instinct would be "how good could your tools be if you can't be bothered to spell-check?" To me, it just shows a lack of attention to detail which puts any detail-oriented product like the one you're selling in a poor light.
- lanstein 17y agoHowever, let me add that the 'Re:' business is an excellent idea IMHO.