First, a disclaimer: I'm very unknowledgeable when it comes to the business side of these things, so all I'm possibly good for here are more feature-focused obs

First, a disclaimer: I'm very unknowledgeable when it comes to the business side of these things, so all I'm possibly good for here are more feature-focused observations (although instinctively, I'm in full agreement with jacquesm's point about restructuring this into a for-profit business). For me personally, I think the real value of using something like Sparehanger would come from being able to follow and shop specific brands and designers. This is something you can technically do on Pinterest, or by following designers on Twitter/Facebook, but often, their updates get buried by the avalanche of stuff these large websites are constantly pouring onto your news feed. Having a place to go to that specifically updates you about whatever-clothing-brand-rollouts-are-called, and that keeps you updated on the designers you love, is very cool, and could be delved into a little deeper. I'm just throwing things out without having any idea how practical or realistic they are, but if you could make a deal with XYZ Designer which would allow Sparehanger users to purchase or browse new XYZ styles and lines a couple days before the general public, that seems like it would be a neat incentive for people that are into fashion to actively use the site. The other thing that stood out to me is, using a website to simply keep track of the items in my closet seems like it would just be a hassle, BUT if I could create categories of outfits and/or occasions ('my party outfits', 'black-tie affairs', 'first dates', etc), and store pictures I've snapped of myself in specific outfits under those categories, I could return to those later when I'm trying to compare outfits for whatever-occasion, without having to try on everything in my closet to make a comparison. If anything/everything I've said is already a feature, then that's awesome- I just didn't really gather that from the time I spent checking it out. I wish I had more genuinely helpful things to say. Just wanted to offer my two cents.