This article is full of a lot of crap. There is a good parallel to be made between Apple and Tesla, but this article spends a lot of time babbling about nonsens

This article is full of a lot of crap. There is a good parallel to be made between Apple and Tesla, but this article spends a lot of time babbling about nonsense (whining about overpriced bottled tap water when that's found at every single grocery store on earth in 2015?) As far as Tesla trying to make a cool brand; every brand tries to do that. That's not what makes Tesla like Apple. What makes Tesla like Apple is that it is willing to compromise in ways that most of their competitors aren't; they are willing to have higher price tags, deliver products late and risk a lot of money by investing in something that could fail. Apple exmpales; the iPhone, the Apple Watch. Tesla examples; the Supercharger network and the Gigafactoy. They are not willing to compromise on quality. They may fuck up and make a quality mistake (inevitably they do), but they will not deliberately compromise on quality the way competitors will in order to meet a target price point.