It does look like they did it without tracking. So kudos to mozilla for that. But my post was about the perception of the ads. Even if mozilla isn't tracking,

It does look like they did it without tracking. So kudos to mozilla for that. But my post was about the perception of the ads. Even if mozilla isn't tracking, there's certainly no way for a user to know that, and no reason for a user to believe this particular ad is different from other ads the user sees day to day. IMO, Mozilla has a huge problem, and it's not how to generate more revenue (which they already have $300m/year of). Their marketshare is sliding -- they're near a low point in their marketshare. And as a response, Mozilla pushes ads -- ads that make their software feel like adware; and that negatively impacts the goodwill the user has toward mozilla. This is not going to reverse their marketshare problem.