They're deliberately trying to see just how far they can push the envelope of consumer surplus. It's a lot based in Sam Walton's philosophy, only moreso and wit

They're deliberately trying to see just how far they can push the envelope of consumer surplus. It's a lot based in Sam Walton's philosophy, only moreso and with the sort of fanatical SiVa approach. My grandparents were from Arkansas ( hence the moniker ) and the frugality ethos Sam Walton lived is how they lived. What you are seeing is people going very long. Everything at Amazon is an API. That's very real leadership. I doubt that will stop until everything everywhere ( except for small reservations of respite from this phenomenon ) is an API. And WalMart is not in any way any sort of aggregator. You bend to their will to sell through them. It's an unpleasant process. I'm not even sure Amazon knows their little stores are there much.