Sure, but that necessarily means that the "middle" will always be muddled. Only the edges can ever clearly offer unique value. This wouldn't be that big a conce

Sure, but that necessarily means that the "middle" will always be muddled. Only the edges can ever clearly offer unique value. This wouldn't be that big a concern if it wasn't for the fact that apples most valuable products are in this middle. the proof is in the pudding, regardless of what the theory is, from iPhone plus to iPad mini 2 to iPad mini 4 to iPad Air to iPad Air 2 to iPad Pro to the new MacBook to the MacBook Air to the MacBook Pro (all distinct products), I get some vague sense that I want two, but I'm not really sure which two. And my decision feels like I'm always going to leave something on the table, and unfortunate trade off (like lacking a pen device vs a natural trade off like performance)