"bro" is a stereotype that, for some reason, is OK to openly deride in the techy areas. The fact a term of endearment was able to became a pejorative, suggests

"bro" is a stereotype that, for some reason, is OK to openly deride in the techy areas. The fact a term of endearment was able to became a pejorative, suggests that even if there are "bros" in tech, they don't feel comfortable displaying traits that would characterize themselves bros in a professional environment or online or in hackerspaces (in SV). My personal theory is that the idea of a brogrammer is a scapegoat boogieman that exist so people can talk trash. "Hipster" isn't a bad analogy, I think there are some gaps in the comparison but will have to think about how to articulate them.