>If I were a hospital, I'd start providing cost guarantees to my patients and their insurers. Why? Healthcare consumers are largely price insensitive. They c

>If I were a hospital, I'd start providing cost guarantees to my patients and their insurers. Why? Healthcare consumers are largely price insensitive. They currently have no incentive to 'shop around' and reward lower priced providers. We are only starting to see innovative service providers that are trying to change this.[0] [0]http://www.npr.org/2015/10/09/447098694/why-most-people-don-t-shop-around-for-medical-procedures http://www.npr.org/2015/10/09/447098694/why-most-people-don-...