I agree with the popularity aspect being sort of a pissing contest. As for your concern regarding the forced squares--I assume you're talking about the layout o

I agree with the popularity aspect being sort of a pissing contest. As for your concern regarding the forced squares--I assume you're talking about the layout of portfolio photos--they seem to have moved away from that a bit, with wide landscapes being more reasonably displayed. They actually updated a bunch of their UI as of late. It's not the ideal service but unfortunately I don't know of any other options that are much better overall as mentioned in the piece you linked.