That's what the surge pricing system is intended to do, to some extent. However, significant variance in pricing removes the reliability and consistency of the

That's what the surge pricing system is intended to do, to some extent. However, significant variance in pricing removes the reliability and consistency of the service. Designing a UI to allow the user to see the supply market and set a rate xyr's willing to bear would also be a nightmare. Surge pricing aims to balance the supply/demand curve and a consistent experience, resulting in more future rides.