When Google starts to state that the Future of Privacy Forum (FPF) agrees with their policies, you know that something's amiss. Looking at fpf.org, they present

When Google starts to state that the Future of Privacy Forum (FPF) agrees with their policies, you know that something's amiss. Looking at fpf.org, they present themselves as a Thinktank, but it's probably more honest to describe them as industry lobbyists. (i) Pages like https://fpf.org/issues/ad-tracking/ https://fpf.org/issues/ad-tracking/ don't present a critical and balanced view on ad tracking but put forward the view of ad companies. (ii) A random quote from the page on big data: "In Big Data: Catalyst for a Privacy Change, Joseph Jerome discusses the rise of big data and the role of privacy in both the Fourth Amendment and consumer contexts, and argues that the future of privacy will have the be built upon a foundation of trust." The future of privacy needs to be built on a foundation of trust? Well, you can state that, but it indicates that you're not an independent thinktank but try to advance policies that are beneficial to your supporters (iii) Supporters (https://fpf.org/about/supporters/ https://fpf.org/about/supporters/) all big shots, but also including Facebook, ComScore, ad companies and so on. So take it with a grain of salt that the Forum for the Future of Privacy states that Google has done nothing wrong.