It may be annoying as a consumer to have to pay multiple services, but at least you get to pick and choose the ones you care for. I don't need Hulu ($8) or HBO

It may be annoying as a consumer to have to pay multiple services, but at least you get to pick and choose the ones you care for. I don't need Hulu ($8) or HBO ($15), but I'm happy to pay for Prime Video (~$9) and Netflix ($8). Even if I paid for all 4 of them, my all-in price would be about $40/month (USA), which is way cheaper than Cable ever was for me... For creators, getting paid well to make good content is the overriding objective, since that's what lets you keep creating. Amazon is putting up top-tier cash for content like the new "Top Gear", "Man in the High Castle", etc. in response to Netflix/HBO. This is a real-world manifestation of competition resulting in more content being made. I think that net/net, this is a win for consumers (who get more awesome semi-ala carte content), creators (who are getting access to more funding for more projects), and distributors (who get exclusivity to drive people to their platform).