Copyright is such an amazingly profitable concept. Just how profitable it is just really blows my mind. I had a friend who created one of the early, best-sell

Copyright is such an amazingly profitable concept. Just how profitable it is just really blows my mind. I had a friend who created one of the early, best-selling games on mobile. Early into his success I was like, 'Your game is awesome. I see people playing it every day on the metro. That's crazy! But, if you're smart, you need to turn that game into something iconic. You need a 'character' that will lock those players into a cultural experience. Trust me: your game will eventually fade, but that 'character' will remain - and you'll literally make millions on the copyright for 100 years. And, you won't even have to do much to maintain it.' But, instead of creating their own iconic characters, they opted to license other company's iconic characters. Now, years later, the game has much fewer sales (as expected). And, I'm not sure how much revenue they're making, but I'm guessing it's not much. I'm not in the game development business. So, I don't know much. But, when I get a chance to talk to game developers, I try to stress the importance of the cultural experience. The game play will make or break a game, sure. But, if you have the copyright on that cultural experience - that will generate revenue for forever.