3 ms·
Glad to read this. So much so-called A/B testing done is of the naive variety he outlines. Much more here: http://www.exp-platform.com/Pages/default.aspx http:
by RyJones 11y ago
Glad to read this. So much so-called A/B testing done is of the naive variety he outlines.
Much more here: http://www.exp-platform.com/Pages/default.aspx http://www.exp-platform.com/Pages/default.aspx
disclosure: I worked with ExP a while ago.
- mwexler 11y agoSecond the above. The team at MS have done incredible work around the pragmatics of being able to trust the findings of the online experiment and possible areas of confounds. Anything Kohavi touches is worth paying attention to.