I will look at Bill Gates' example. Absolutely, sometimes it does makes sense to integrate, but Yahoo having its own media content as part of their Yahoo! port

I will look at Bill Gates' example. Absolutely, sometimes it does makes sense to integrate, but Yahoo having its own media content as part of their Yahoo! portal means they are likely going to think of a way to integrate Netflix into the portal, since netflix revenue is entirely from monthly subscription. They certainly can rebrand Community entirely under Netflix, but then they are leaving Finance, Sport and News entirely to Yahoo Portal, which is again, good on its own ground. Perhaps they will invent the new online TV ecosystem. The thing Netflix lacks is news. Yahoo can supplement that, but the whole Netflix will change, and it will be a huge innovation and a major game change if done right. YouTube on the other hand is a medium for all sorts of brands, so finding news can be chaotic.