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This becomes a topic for acquisition management. You can keep it as a separate company with the highest possible autonomy. I don't know how much autonomy YouTub

by yeukhon 11y ago

This becomes a topic for acquisition management. You can keep it as a separate company with the highest possible autonomy. I don't know how much autonomy YouTube has over Google's core decision (i imagine there are debates who to drive the decision and the technology implementation). But obviously if Netflix were to be acquired by Yahoo, I see a fundamental demand to make Netflix into the Yahoo portal, because of the ad money, which I think would be a mistake (linking is a whole different story). At least YouTube is not integrated into Google portal which is a great decision.

ethbro 11y ago
The portal design seems to solve a problem the web had in it's infancy: "How do I do X?" It seems like the problems then were more geared towards finding anything that accomplished the given goal. Whereas modern web users are spoiled for choice and can afford to pick best in breed. I think no one would use Google search if it were bundled with G+. No offense to G+, but it's an inferior network/product compared to the alternatives. Users do use Google search, or Youtube, or whatever because they are severable from their companies' ecosystems. There's probably also a huge ancillary benefit to corporate structure and development flexibility when your authority/responibility is silo'd by end user functionality. (Counterpoint: Bill Gate's infamous flame on the Windows Media Player update experience, whereas it was revealed that the user experience for updating a piece of software cut across three or four different departments)
- yeukhon 11y ago
  I will look at Bill Gates' example. Absolutely, sometimes it does makes sense to integrate, but Yahoo having its own media content as part of their Yahoo! portal means they are likely going to think of a way to integrate Netflix into the portal, since netflix revenue is entirely from monthly subscription. They certainly can rebrand Community entirely under Netflix, but then they are leaving Finance, Sport and News entirely to Yahoo Portal, which is again, good on its own ground. Perhaps they will invent the new online TV ecosystem. The thing Netflix lacks is news. Yahoo can supplement that, but the whole Netflix will change, and it will be a huge innovation and a major game change if done right. YouTube on the other hand is a medium for all sorts of brands, so finding news can be chaotic.
  - ethbro 11y ago
    http://blog.seattlepi.com/microsoft/files/library/2003Jangatesmoviemaker.pdf http://blog.seattlepi.com/microsoft/files/library/2003Jangat...

by yeukhon 11y ago

ethbro 11y ago

The portal design seems to solve a problem the web had in it's infancy: "How do I do X?" It seems like the problems then were more geared towards finding anything that accomplished the given goal. Whereas modern web users are spoiled for choice and can afford to pick best in breed. I think no one would use Google search if it were bundled with G+. No offense to G+, but it's an inferior network/product compared to the alternatives. Users do use Google search, or Youtube, or whatever because they are severable from their companies' ecosystems. There's probably also a huge ancillary benefit to corporate structure and development flexibility when your authority/responibility is silo'd by end user functionality. (Counterpoint: Bill Gate's infamous flame on the Windows Media Player update experience, whereas it was revealed that the user experience for updating a piece of software cut across three or four different departments)

yeukhon 11y ago
I will look at Bill Gates' example. Absolutely, sometimes it does makes sense to integrate, but Yahoo having its own media content as part of their Yahoo! portal means they are likely going to think of a way to integrate Netflix into the portal, since netflix revenue is entirely from monthly subscription. They certainly can rebrand Community entirely under Netflix, but then they are leaving Finance, Sport and News entirely to Yahoo Portal, which is again, good on its own ground. Perhaps they will invent the new online TV ecosystem. The thing Netflix lacks is news. Yahoo can supplement that, but the whole Netflix will change, and it will be a huge innovation and a major game change if done right. YouTube on the other hand is a medium for all sorts of brands, so finding news can be chaotic.
- ethbro 11y ago
  http://blog.seattlepi.com/microsoft/files/library/2003Jangatesmoviemaker.pdf http://blog.seattlepi.com/microsoft/files/library/2003Jangat...