It isn't just a word. It's a fully articulated theory of business management. Books, papers, articles, speaking engagements, &c. For many years, it has been the

It isn't just a word. It's a fully articulated theory of business management. Books, papers, articles, speaking engagements, &c. For many years, it has been the in vogue startup model. TFA argues that there are newer, often better strategies to consider. It's a good argument.