It seems to me that Amazon likes to do things really thoroughly. They start out by specialising in one thing (selling books) and use the infrastructure to diver

It seems to me that Amazon likes to do things really thoroughly. They start out by specialising in one thing (selling books) and use the infrastructure to diversify (selling consumer products) and the expertise gained to make new products (AWS). I'm really excited about this, if only to see outspoken Jobs, who rubbishes competition quite easily, pitched against old school Bezos, who refuses to even talk about the competition.