> Startups (and business in general) is about unfair advantages - knowing information that other people don't, and acting on that knowledge. I think the word t

> Startups (and business in general) is about unfair advantages - knowing information that other people don't, and acting on that knowledge. I think the word that succinctly communicates what you really mean in this thread is 'insight'. Successful startups are about exploiting insights that seem obvious to you but not to others.