3 ms·
The supply of banners might be huge, but companies don't buy the banners as much as the eyeballs that see them. It's the same with TV; marketers buy a spot for
by daniel-cussen 19y ago
The supply of banners might be huge, but companies don't buy the banners as much as the eyeballs that see them. It's the same with TV; marketers buy a spot for its viewers; the price of an ad depends on the show's ratings.
- mixmax 19y agoThat is not true. A marketing campaign is based on a media-mix, where it is decided what ratio of money will be spent on what. For instance 25% print, 25% outdoor, 25%television and 25% web. You reach different demographics in different ways with each channel. Marketers know this.