A better question than what could Apple do better (everything [1]), is WHY would Apple enter the market? Answer: The automobile is the ultimate mobile platform

A better question than what could Apple do better (everything [1]), is WHY would Apple enter the market? Answer: The automobile is the ultimate mobile platform. What can I do with the ultimate mobile platform? Keep my users connected. Keep my users entertained. Keep my users happy. Remove inconvenient interactions with the outside world (tolls, drive throughs, parking, driving...). How can I extract value from the ultimate mobile platform? Sell (or lease) the platform. Sell advertisements. Collect a percent of each interaction with the outside world. YOU DON'T HAVE TO PICK JUST ONE! You can mix and match depending on the application. --- Manufacturing ONE car is not particularly difficult. Designing ONE car is a little complicated. Selling ONE car is pretty easy. Manufacturing vehicles at scale is hideously complicated[2]. A small example using product volume alone: a MacBook Pro is 1770.6 cm3; the Frunk of a Tesla is 150079 cm3 - you can fit almost 85 Macbooks into one of the smaller storage areas on the vehicle. 85 MacBooks cost in the same ballpark as one Tesla. You can compare almost any other stats and get the same picture. --- 1. What's the biggest room in the Universe? The room for improvement. 2. I used to work in IT for Automotive Manufacturing. "We have all the problems of a major theme park and a major zoo", and we have to make cars too!