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Beyond Disruption
- timrpeterson 11y agoDisruption - It's just a word. Not sure why all the hand-wringing. I'm being serious when I ask, please tell me why any of this matters?
- thetmkay 11y agoThe author isn't just stating the case of the word being misused, but to advertise his alternate model. The take-away is that the new successful companies don't follow disruption theory, which is a bottom-up approach, but a different, top-down one. It's importance is figuring out successful strategies for orienting and managing a business: don't undercut the competition, start with a niche that's willingness-to-pay is higher. As someone who hasn't read much on management theory, it was illuminating for me. Diction is also important, but that's a whole separate conversation.
- quesera 11y agoIt isn't just a word. It's a fully articulated theory of business management. Books, papers, articles, speaking engagements, &c. For many years, it has been the in vogue startup model. TFA argues that there are newer, often better strategies to consider. It's a good argument.