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I can't imagine this is the case, but what if they're building an OS/UI/experience that car manufacturers would build into their vehicles? That would go against

I can't imagine this is the case, but what if they're building an OS/UI/experience that car manufacturers would build into their vehicles? That would go against everything they've ever done but would be easier and would remove them from direct liability (depending on what features it offered). 30% on a car might be difficult for even Apple to pull off but 30% on a $2-5K option would probably be something most people would spring for. I imagine it would put Google in a tough position, even if they had superior features (like better self-driving).

ams6110 11y ago
They can't really innovate the UI. The UI for a car is the steering wheel, accelerator, and brake. They can't change that. They might make a slightly better navigation/entertainment package but honestly I'd rather have a simple radio and manual climate controls anyway. My phone handles music and navigation, I don't need to spend an extra $2K-$5K to duplicate that. Apple has always produced high quality consumer electronics used mostly for entertainment. Cars are entirely out of their realm of experience. Cars are too competitive and are subject to too much regulation and liability to make 30%. I think it's a huge mistake for them but time will tell.