Here's one way to look at it: Tim Cook's deep expertise is in logistics, exclusive supplies, and large-scale production runs. What industry has been stagnating

Here's one way to look at it: Tim Cook's deep expertise is in logistics, exclusive supplies, and large-scale production runs. What industry has been stagnating, is hence most ripe for re-invention, and heavily involves problems in Cook's favorite domain? While Steve Jobs was passionate about computers as wheels for the mind and about gestalt esthetics, Tim Cook is passionate about supply lines. Different people, distinct ambitions.