Compared to three years ago, there are fewer game Kickstarters that offer physical rewards, and that's a good thing. A lot of early campaigns wound up with a b

Compared to three years ago, there are fewer game Kickstarters that offer physical rewards, and that's a good thing. A lot of early campaigns wound up with a bunch of orders for physical goods (deluxe editions, t-shirts, figurines) that have a high marginal cost. Later (smarter) campaigns are offering digital art books and soundtracks instead, which have almost no marginal cost. In short, don't get into the T-shirt / CD business TOO, in addition to your main product, if you can avoid it.