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From what I know, it's still possible to track Gmail opens and the change Google made in fact made it easier by making image loading default to on. When you op
by mdasen 11y ago
From what I know, it's still possible to track Gmail opens and the change Google made in fact made it easier by making image loading default to on.
When you open an email with images, Google will proxy the request for the tracking image and then cache it. If each user has a unique tracking image, you know when it was opened. Google is not caching the images before the open so you do know that it was opened.
What you possibly lose is repeat opens which might end up with the cached image.
That seems like a loss, but with this change, Google turned on images by default. So you get loads of Gmail users loading images by default rather than the old way where many more people would be loading your message with images off.
MailChimp has a little write-up about it: https://blog.mailchimp.com/how-gmails-image-caching-affects-open-tracking/ https://blog.mailchimp.com/how-gmails-image-caching-affects-...
tl;dr: Google's change didn't stop marketers from knowing you opened the email, but did potentially block cookie sending, IP address information, referrer information, etc.