Having worked at LG for 3 yrs, I'm skeptical this change will come easy. But 'cultural change' is almost always mandated from the top even at US tech startups.

Having worked at LG for 3 yrs, I'm skeptical this change will come easy. But 'cultural change' is almost always mandated from the top even at US tech startups. From Amazon to Zappos, culture is set by CEO.