We've been taking a similar approach at overleaf[1], where our rich text mode let's non-LaTeX users write papers without needing to code. We've also had succes

We've been taking a similar approach at overleaf[1], where our rich text mode let's non-LaTeX users write papers without needing to code. We've also had success in working with publishers to simplify the submission process for research articles, with direct one-click submission links where we pass the files plus meta data. See e.g. https://www.overleaf.com/blog/269 https://www.overleaf.com/blog/269 for a recent example. [1] https://www.overleaf.com https://www.overleaf.com