I don't think that's the same idea Hmm, upon a second read I think you're right. One of the key distinguishing factors is the aforementioned Nature article ac

I don't think that's the same idea Hmm, upon a second read I think you're right. One of the key distinguishing factors is the aforementioned Nature article actually cites hints of a real scientific theory based on established physics, while Wolfram's self-aggrandizing ramblings haven't actually led to any real discoveries... :)