This might* backfire. I can just imagine the race among immature teenagers to say the most offensive things they can dream up in hopes of getting their words on

This might* backfire. I can just imagine the race among immature teenagers to say the most offensive things they can dream up in hopes of getting their words on a nearby billboard. This campaign follows the same format as many promotions asking you to tweet about product X, with the best tweets going up in Times Square. The goal of course, being to make more tweets about product X. *by might, I mean will