1) It's insanely effective for SEO and as reputation-building. 2) They're active developers, they have client/employer work that can't be public but needs coor

1) It's insanely effective for SEO and as reputation-building. 2) They're active developers, they have client/employer work that can't be public but needs coordination, and they're the ones who will be setting that up. It's as old as sending free samples to purchasing agents, but much more effective.