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Um... I think the fact that they are comparing Google to direct mail. I think a look at how Goto/Overture did during the last downturn (was it around) would be
by webwright 19y ago
Um... I think the fact that they are comparing Google to direct mail.
I think a look at how Goto/Overture did during the last downturn (was it around) would be more telling.
- gojomo 19y agoGoto/Overture IPO'd in 1999 and was thriving on pay-per-click ads when Google was still using CPM for AdWords (2001). An interview with Overture's CEO after their blowout 4Q2001: Newsmaker: Who says the dot-com era's over? (February 19, 2002) http://www.news.com/Who-says-the-dot-com-eras-over/2008-1082_3-839855.html?tag=item http://www.news.com/Who-says-the-dot-com-eras-over/2008-1082... The next month, Google wisely began its shift to PPC: Google Takes on Overture With Pay-Per-Click AdWords (March 4, 2002) http://searchenginewatch.com/showPage.html?page=2164631 http://searchenginewatch.com/showPage.html?page=2164631