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i'd be interest in his analysis of popular YC companies, AirBNB for example
by hayksaakian 11y ago
i'd be interest in his analysis of popular YC companies, AirBNB for example
- sjg007 11y agoAirbnb has network effects which effectively drive CAC towards zero.
- andycroll 11y agoI'd say _that_ is a hell of an assumption. The travel industry depends hugely on efficient PPC advertising with companies at any serious size. This has been true of all three travel startups I've worked at. AirBnb may well have great brand recognition but I'd be amazed if they can acquire customers for zero.
- GFischer 11y agoAnecdotally, they do have some very strong direct/organic traffic based on word of mouth and brand awareness (that doesn't mean zero CAC of course) I don't know where this derives its data from, but it seems to support it: http://www.similarweb.com/website/airbnb.com#overview http://www.similarweb.com/website/airbnb.com#overview