4 ms·
Let's say the first domino falls and they decide to sell. Next Google buys them and converts all Yahoo! search traffic to Google search traffic. That leaves Moz
by reeboo 11y ago
Let's say the first domino falls and they decide to sell. Next Google buys them and converts all Yahoo! search traffic to Google search traffic. That leaves Mozilla in a really odd spot. Most of their revenue comes from Yahoo! so they would eventually have to either go back and make a deal with Google or move over to using Bing as their default.
Search engine competition gives Mozilla an upper hand at the bargaining table, this could be not great for them.
- ekianjo 11y agoWouldn't such a merger be prevented by anti-trust laws or something?
- reeboo 11y agoI don't know. I'm not a lawyer.
- deleted 11y ago[deleted]
- late2part 11y agoNeither do the lawyers, usually.
- dmourati 11y agohttp://www.unclaw.com/chin/teaching/antitrust/herfindahl.htm http://www.unclaw.com/chin/teaching/antitrust/herfindahl.htm disclaimer: recovering attorney who studied this in law school long ago. no longer practicing.
- seanwilson 11y agoGoogle would likely avoid something like this I think seeing as they're already under anti-trust scrutiny.
- talmand 11y agoI would have to assume that any deal currently held by Yahoo would have to be upheld or compensated for if they sold to a third party. That's a contract and those just don't go away quietly. As for one less search engine, true it might be an issue. But I'd rather they went with DuckDuckGo than Bing. Seems more in line with their stated philosophies.
- reeboo 11y agoI'm sure in the short term they would be fine, but when they need to renegotiate their contract eventually and then they'll be dealing with Google. The organization that most of us know as Mozilla is heavily dependent on the revenue brought in by their search bar. They know this and are trying to diversify (ads in the browser, third party integrations like pocket and hello). I don't know how much DuckDuckGo could spend on a contract with Mozilla, but I doubt its near how much (previously) Google and Yahoo! have spent.
- talmand 11y agoThat is true. But Mozilla had a deal with Google before, I'd be curious as to the reason Google would not do so again.