6 ms·

They have a robust delivery platform. I have no idea why they don't hire a notable CEO and entertainment team snatched from the entertainment industry and start

They have a robust delivery platform. I have no idea why they don't hire a notable CEO and entertainment team snatched from the entertainment industry and start producing content like Amazon.

hackaflocka 11y ago
Upvoted.
JulianMorrison 11y ago
Because Amazon. (And Google, Hulu, Netflix...) You don't break into a mature market unless you have money to burn.
- loceng 11y ago
  They own a huge marketing channel. You need some money and to fund just a few good producers to get the ball rolling.
  - arfmancomes 11y ago
    Oh maybe they should bring back a beloved show shot down by networks. Has anyone actually used yahoo screen?
    - cpeterso 11y ago
      Yahoo! Screen revived NBC's Community sitcom for a sixth season, but lost a lot of money: https://www.yahoo.com/tv/bp/community-season-6-yahoo-204612640.html https://www.yahoo.com/tv/bp/community-season-6-yahoo-2046126...
    - wjoe 11y ago
      I wanted to, and tried to use it to watch the new season of Community that they made. Thanks to region locks, dated technology, ads, and a generally awful website, I gave up.
happycube 11y ago
They tried and lost millions.
- leoc 11y ago
  That was the Terry Semel tenure as CEO, right? https://en.wikipedia.org/wiki/Terry_Semel https://en.wikipedia.org/wiki/Terry_Semel
  - happycube 11y ago
    Nope, more recent than that. Yahoo Screen, including the sixth season of Community.
    - EnderMB 11y ago
      It didn't really help that no one outside of the US could easily watch season 6. I'm a huge Community fan, but Yahoo Screen just didn't work for us. In the end, season 6 was on TV, but a lot of people had just pirated it. Yahoo Screen could've worked, but in terms of execution it was terrible. It seems that Yahoo really haven't improved in that regard.
  - profeta 11y ago
    Nope. Marisa. Terry couldn't even do that! talk about a failure.
cwyers 11y ago
Is there any evidence that Amazon's original programming is anything more than a loss leader to sell Prime subs and increase the amount of stuff people buy through Amazon? Loss leaders only work when you have some sort of gain follower to go with it. (And they DID try this, with Community and Other Space.)
- SCAQTony 11y ago
  I am sure it did lose money but the series is still an asset, much like rental property. Breaking Bad, The Shield, Mad Men will be making money for years in streaming, syndication releases, and whatever technology is next. Breaking Bad and The Shield cost more than the advertising dollars brought in but they are profitable now.
kriro 11y ago
They did stream an NFL game this season (exclusively) so they still try this every now and then I suppose. It was one of those "odd times in the US" games held in London iirc. I wonder how that game worked out for them/what the internal goals were.
- thesehands 11y ago
  Its worth noting how well received this was. Fan sentiment seemed very high at the experiment, noting crystal clear quality and minimal buffer time. It was reported that all advertising spots had been sold too.
spikels 11y ago
Yahoo has already done almost exactly that and had to write off $42 million in October when their original content effort failed. http://variety.com/2015/digital/news/yahoo-misses-q3-earnings-marissa-mayer-narrower-product-focus-1201622483/ http://variety.com/2015/digital/news/yahoo-misses-q3-earning...

They have a robust delivery platform. I have no idea why they don't hire a notable CEO and entertainment team snatched from the entertainment industry and start producing content like Amazon.

hackaflocka 11y ago

Upvoted.

JulianMorrison 11y ago

Because Amazon. (And Google, Hulu, Netflix...) You don't break into a mature market unless you have money to burn.

loceng 11y ago
They own a huge marketing channel. You need some money and to fund just a few good producers to get the ball rolling.
- arfmancomes 11y ago
  Oh maybe they should bring back a beloved show shot down by networks. Has anyone actually used yahoo screen?
  - cpeterso 11y ago
    Yahoo! Screen revived NBC's Community sitcom for a sixth season, but lost a lot of money: https://www.yahoo.com/tv/bp/community-season-6-yahoo-204612640.html https://www.yahoo.com/tv/bp/community-season-6-yahoo-2046126...
  - wjoe 11y ago
    I wanted to, and tried to use it to watch the new season of Community that they made. Thanks to region locks, dated technology, ads, and a generally awful website, I gave up.

happycube 11y ago

They tried and lost millions.

leoc 11y ago
That was the Terry Semel tenure as CEO, right? https://en.wikipedia.org/wiki/Terry_Semel https://en.wikipedia.org/wiki/Terry_Semel
- happycube 11y ago
  Nope, more recent than that. Yahoo Screen, including the sixth season of Community.
  - EnderMB 11y ago
    It didn't really help that no one outside of the US could easily watch season 6. I'm a huge Community fan, but Yahoo Screen just didn't work for us. In the end, season 6 was on TV, but a lot of people had just pirated it. Yahoo Screen could've worked, but in terms of execution it was terrible. It seems that Yahoo really haven't improved in that regard.
- profeta 11y ago
  Nope. Marisa. Terry couldn't even do that! talk about a failure.

cwyers 11y ago

Is there any evidence that Amazon's original programming is anything more than a loss leader to sell Prime subs and increase the amount of stuff people buy through Amazon? Loss leaders only work when you have some sort of gain follower to go with it. (And they DID try this, with Community and Other Space.)

SCAQTony 11y ago
I am sure it did lose money but the series is still an asset, much like rental property. Breaking Bad, The Shield, Mad Men will be making money for years in streaming, syndication releases, and whatever technology is next. Breaking Bad and The Shield cost more than the advertising dollars brought in but they are profitable now.

kriro 11y ago

They did stream an NFL game this season (exclusively) so they still try this every now and then I suppose. It was one of those "odd times in the US" games held in London iirc. I wonder how that game worked out for them/what the internal goals were.

thesehands 11y ago
Its worth noting how well received this was. Fan sentiment seemed very high at the experiment, noting crystal clear quality and minimal buffer time. It was reported that all advertising spots had been sold too.

spikels 11y ago

Yahoo has already done almost exactly that and had to write off $42 million in October when their original content effort failed. http://variety.com/2015/digital/news/yahoo-misses-q3-earnings-marissa-mayer-narrower-product-focus-1201622483/ http://variety.com/2015/digital/news/yahoo-misses-q3-earning...