Their need to "buy" something is the crucial point; donations fall in a totally different "account" with distinct rules. Sponsorships may be the ticket but you

Their need to "buy" something is the crucial point; donations fall in a totally different "account" with distinct rules. Sponsorships may be the ticket but you need to actively reach then as they won't come spontaneously (I think specifically of "that" unicorn :)) Not sure about support, maybe better to leave that to the myriad of contractors that form Django's ecosystem.