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Even if you believe that Apple as a whole doesn't have the drive to make stuff as good as they can (fair, although I believe otherwise), and even if you believe
by janfoeh 11y ago
Even if you believe that Apple as a whole doesn't have the drive to make stuff as good as they can (fair, although I believe otherwise), and even if you believe they have a captured audience (how?) — do you indeed believe that Apple is happy with 15% (US) market share for desktops and laptops?
Even accepting everything else, that seems like a huge incentive to me not to get complacent.
- zdw 11y ago> do you indeed believe that Apple is happy with 15% (US) market share for desktops and laptops? Seeing as in 2009 they had >90% of the market of PC's above $1000 (see here: http://betanews.com/2009/07/22/apple-has-91-of-market-for-1-000-pcs-says-npd/ http://betanews.com/2009/07/22/apple-has-91-of-market-for-1-... ) which is the profitable part of the market, probably they are.
- ethbro 11y agoNot sure where you're getting 15% from: the vast majority of articles I read have Apple's app stores generating far more revenue than the competition's. So yes, I believe Apple is probably perfectly happy (in an upper-echelon corporate strategy sense) sitting on their cash cow as opposed to fighting it out for less profitable market share.
- janfoeh 11y agoThe number is from Gartner for Q3 this year - for whatever they are worth :) http://www.gartner.com/newsroom/id/3146617 http://www.gartner.com/newsroom/id/3146617
- s73v3r 11y ago"do you indeed believe that Apple is happy with 15% (US) market share for desktops and laptops?" If that other 85% is cheap laptops with no margin in them, yes.