Just remember the slight problem with this 'let third parties host your content' thing. Namely, you lose control over what you can say and how you can present

Just remember the slight problem with this 'let third parties host your content' thing. Namely, you lose control over what you can say and how you can present it. A media company who operates purely on social media is going to be in deep, deep trouble if anything they say annoys the network that's hosting their content. It's like being a massively popular Youtuber who has to worry about content ID and things being taken down at the drop of a hat. If it seems like a good deal now, then watch out, it'll bite you in the arse if any controversy comes along.