If the title rang a distant muffled bell somewhere in the back of your mind, as it did for me, I saved you the trouble by googling - it's a pun on the title of

If the title rang a distant muffled bell somewhere in the back of your mind, as it did for me, I saved you the trouble by googling - it's a pun on the title of Julian Jaynes' contentious book: The Origin of Consciousness in the Breakdown of the Bicameral Mind, though the relevance of Jaynes' thoughts about the origin of consciousness to the matter in hand are not obvious to me.