I think they were onto a great idea, but their main premise that people want to design their own clothes was wrong. People want to buy clothes that are a known

I think they were onto a great idea, but their main premise that people want to design their own clothes was wrong. People want to buy clothes that are a known brand or recommended, worn and endorsed by tastemakers. They have a platform that could enable those tastemakers to create their own custom brands. Celebrities are all over this stuff - making their own perfumes, clothing, accessories. There's a ton of more indie-level celebrities that would love to do this but don't have the connections. Even still, the outcome for most businesses is failure. And I'd assume you are correct that fashion is probably one of the more fickle businesses.