Given that Features are an effective way of getting traction, why create anything but apps that will get featured? i.e., not a dice game. I also have a theory

Given that Features are an effective way of getting traction, why create anything but apps that will get featured? i.e., not a dice game. I also have a theory that Apple are partial to apps that will make them money, so a free app (unless monetised with Apple's ad platform) may struggle a bit. Two of us in my office got dev kits and had Streaks Workout ready for ATV launch. Have had a couple of features and charted OK. Nothing crazy, but more than a handful of sales each day and the app is priced at about US$3.50. Discoverability is poor but so are a lot of the apps out there.