Product manager meeting at Apple: x: Guys, Tim told me we have to expand our ecosystem asap. y: Yea right.. I mean we have already evaluated a few ideas last ti

Product manager meeting at Apple: x: Guys, Tim told me we have to expand our ecosystem asap. y: Yea right.. I mean we have already evaluated a few ideas last time but im not sure if we truly understand our customers. x: Why would that matter? y: Maybe it would then be easier to find things that could expand our ecosystem. x: No (y), it doesn't work that way. Look at those unicorn startups with ultra short feedback loops - they are their customers' slaves and you should have read that in our book. We are innovators, we know what our customers want before them. y: Oh yea that was in the book sorry. I just think that we did not come up with promising ideas yet. x: Let's see.. where do we have the biggest margins? y: Beats! x: Thats right! We just have to find a way to integrate them into our ecosystem. ......