To which someone could respond "But my job isn't public speaking, it is doing X" where X is providing ads, making widgets, etc. No matter how many times you re

To which someone could respond "But my job isn't public speaking, it is doing X" where X is providing ads, making widgets, etc. No matter how many times you rephrase, you may hit a point where you just say "you sound stupid" or "you're not good at this job". In my opinion, the whole point of this talk is that giving honest feedback without tact is better than no feedback at all. If someone just doesn't get it when you say it diplomatically, just cut the fluff and say what you need to say.