> it seems strange to me that we would always recommend to companies that their revenue streams are diverse, yet for individuals, the smallest and most fragile

> it seems strange to me that we would always recommend to companies that their revenue streams are diverse, yet for individuals, the smallest and most fragile economic unit, we say: you must only do one thing all your life. What a crazy way to live; 87% of people in full-time employment are not passionate about what they do. When I look at this new way of work, I think of it as opt-in. It gives people economic agency, it puts them in charge. And it gives them flexibility. People love those things. I don't think people love these things as much as they love security, at least in the long term. Every generation goes through this. Journalists act like Millennials are special people who won't be held to a 9-to-5 job like everyone before them, but they've made the same mistake as journalists who covered previous generations. Before these "gig economy" Millennials, we had "hippie" Baby Boomers and "slacker" Gen-Xers. Young people of every generation are always going to say they don't want to live a traditional life like their parents, that they're going to chase their dreams and be genuinely different, and they join whatever the latest counterculture is. But, ultimately, they come back. The hippies of the '60s and '70s became the yuppies of the '80s and the soccer moms of the '90s. Why? They want that sweet, sweet security. A boring job with a steady paycheck and loads of benefits means you don't have to worry about anything, as long as you come to work every day and don't spectacularly fuck up at your job. If you're planning to start a family, then you need the stability for your kids. If you're not, then the stability helps fund your life so you can spend the weekend enjoying your hobbies instead of worrying where your next meal is coming from. Mark my words, in a decade the "gig economy" rumspringa will be over, and most of those people who chose to bounce from gig to gig for "flexibility" will be working in cube farms so their kids can have health insurance and go to good schools (and those of us without kids will be doing the same thing so we can indulge in expensive hobbies on evenings and weekends). Oh, of course there will be holdouts, just like there are still hippies who live on communes well into their 60s, but by and large the gig economy will fade away once most of the original participants are out of their 20s, and pop culture will treat the "aging Millenial hipster" as a joke just like the "aging hippie" is treated now. And, of course, we'll see the beginnings of the next rumspringa as the next generation of young people decide they don't want to be like their parents... until they do.