This is for brandable names I guess? That sounds like a good approximation: although it's more judging if the word is spelled like it sounds versus if it has j

This is for brandable names I guess? That sounds like a good approximation: although it's more judging if the word is spelled like it sounds versus if it has just one obvious spelling. Similar ideas: check social media account availability, check domain availability, see how many Google search results show up, find similar sounding existing brand names