They got a shitload of press on the day they launched and they were on the App Store featured games/editors choice (not sure which) list on that day or close to

They got a shitload of press on the day they launched and they were on the App Store featured games/editors choice (not sure which) list on that day or close to (and the update was again on an App Store banner on launch day). They had a tumblr to collect fan art, they were actively promoting on twitter, there are quotes from people on launch day saying "I've been looking forward to this for months" - so I don't know what the definition of 'organic' is but they definitely put effort into marketing well before release, although it's possible that just involved getting it in front of people and having them all run with it. their 'the launch went great' blog post: http://blog.monumentvalleygame.com/blog/2014/4/7/on-top-of-the-world http://blog.monumentvalleygame.com/blog/2014/4/7/on-top-of-t...