We haven't spent a dime on PR at NewsCred. I've found the best way is to do it yourself, and make it very clear that you are NOT a PR person. When I correspond

We haven't spent a dime on PR at NewsCred. I've found the best way is to do it yourself, and make it very clear that you are NOT a PR person. When I correspond with bloggers, journalists or any other 'influential' types, I'm always up front and honest. Telling them you can't afford PR might mean they'll spend an extra minute or two on your story. At the end of the day, you better have a good story to tell. But even that can be worked on! Good luck!