3 ms·
I wished the article spent some time on how the game was marketed. For example, its appearance in House of Cards surely raised awareness for some consumers. Yes
by mmcconnell1618 11y ago
I wished the article spent some time on how the game was marketed. For example, its appearance in House of Cards surely raised awareness for some consumers. Yes, the design is well thought out and fun to play but there are so many apps in each store that the more interesting challenge is rising above the crowd. Was it all organic? Did they pay for downloads? Do they know someone at Apple who put them on a featured list? Does the game factor into Frank Underwood's grand ambitions in the next season?
- archagon 11y agoI might be misremembering but I think one of the developers said there was no marketing budget. At least at first, it was all organic.
- jacalata 11y agoThey got a shitload of press on the day they launched and they were on the App Store featured games/editors choice (not sure which) list on that day or close to (and the update was again on an App Store banner on launch day). They had a tumblr to collect fan art, they were actively promoting on twitter, there are quotes from people on launch day saying "I've been looking forward to this for months" - so I don't know what the definition of 'organic' is but they definitely put effort into marketing well before release, although it's possible that just involved getting it in front of people and having them all run with it. their 'the launch went great' blog post: http://blog.monumentvalleygame.com/blog/2014/4/7/on-top-of-the-world http://blog.monumentvalleygame.com/blog/2014/4/7/on-top-of-t...